The idea of doing what’s required to benefit the people and the society at large is lost today. Whether it’s an industry or a startup or any business, the aspect of working for the larger benefit of the society has taken a back seat. The focus is on profits. Especially true in the startup world. 10X returns and scalability are spoken more than sustainable solutions or environmental impact.

Bherunda Innovation and Entrepreneurship Foundation aims to create a platform for innovation and entrepreneurship that draws on the core values of the Mysuru royal family’s “Raja Dharma”.

This draws on the ethos of Mysuru being fair, nurturing, and sustainable people centric approach of building complete value chain for society with entrepreneurial success. We intend to convert transcendental ideas to reality and create a happy society by bettering the quality of life.

This is not a new experiment! This unique way existed as you’ve read above. This is what we call, doing the ‘Mysuru Way.’ Reengineering the spirit of innovation and entrepreneurship for prosperity and benefit of people.